We understand the importance of your school branding and so work closely in partnership with our customers to achieve their objectives and back this up with quality design services.
Defining your brand
Defining your brand is like a journey of school self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your school's mission?
- What are the benefits and features of your school?
- What do your pupils, teachers and parents already think of your school?
- What qualities do you want them to associate with your school?
Do your research. Learn the needs, habits and desires of your current and prospective pupils. And don't rely on what you think they think. Know what they think.
Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
Get a great logo. Place it everywhere.
Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
Integrate your brand. Branding extends to every aspect of your school how you answer your phones, your e-mail signature, everything.
Create a "voice" for your school that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Develop a tag-line. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Design templates and create brand standards for your marketing materials. Use the same colour scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.
