One of the most effective methods to engage your customers and call them to
action is with custom experiences, such as special offers, created through
website personalisation.
It’s settled science that consumers respond more positively to personalized
experiences, and the numbers only add weight to this fact.
44% of consumers say they will likely become repeat buyers after a
personalised shopping experience with a particular company.*
78% of U.S. Internet users said personally relevant content from brands
increases their purchase intent.**
Using our one-of-a-kind personalisation tool, you can quickly create or use prebuilt
rules that trigger a change to a site based on parameters such as:
Date Time Visitor Location Visitor Location & More
Success Story
The Gladly, a Phoenix-based restaurant that uses website personalisation, added a simple
notification bar for a special event using our personalisation tool and scheduled
it to run during a busy time of year. After adding the personalisation parameters,
they saw an incredible 70% increase in conversions.
“Clearly, website personalization is working for us,” says Andrew Fritz, owner of
the Gladly.
“Even if only half of those people ended up coming to the dinner,
that would still account for almost $9000 in revenue, all from a simple
message at the top of our website.”
*Source: econsultancy.com ** Source: Marketing Insider Group